El Rey Tequila


El Rey is the obsession of a weary traveler who stumbled upon a taste revelation in a remote Mexican cantina. Poured from a humble jug, the spirit came to embody everything we feel tequila should be: exceptionally smooth, richly nuanced, and always a pleasure to drink.

We collaborated with the legendary Cascahuín Distillery in Jalisco, Mexico to recreate that magical flavor, using traditional methods to transform 100% blue agave into a decidedly suave tequila that is as rich and welcoming as the land and culture from which it hails.

The smooth, nuanced taste of Tequila El Rey took years to perfect. It is the product of the rich low land soil surrounding Mount Cascahuín, the sweet flavor of 100% blue agave, and traditional methods of distillation that have flourished for centuries — reimagined here for the modern palette.

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